“I started my personal training career in 2018 shortly after earning my Bachelor’s Degree in Exercise Science from UCF. In 2021, I created Built To Bloom after uncovering my passion for helping women navigate the fitness space. Since then, I have had the pleasure of working with hundreds of amazing women in all phases of life become stronger, more confident, and empowered through sustainable exercise and nutrition. 

In 2022, I earned my specialty certification in Pre- & Postnatal Fitness to be able to safely guide moms-to-be and new moms through pregnancy and postpartum. In 2023, I found out I was pregnant with my first son and got to experience first-hand what the women I serve go through when creating a life (both the beautiful, and the difficult). I was blessed to be able to experience it again in 2025 with the birth of my second son. 

Learning how to navigate pregnancy, postpartum, and motherhood has been the most challenging, yet rewarding season of my life thus far. It was my ultimate inspiration behind helping other moms during such a transformative period of life. 

The fitness and nutrition programs created by Built To Bloom are designed to work with the demands of motherhood, not against them. Because I wholeheartedly believe that when a mother takes care of herself first, she is able to give more to her family.”

Jordan Williams, Founder